Fashion lives in the moment between two poses. I photograph people and clothing so that both come across - with light that shows character, and images that work on a campaign wall just as well as in a lookbook.
As a fashion photographer in Berlin, I work with designers, labels, models and creative teams. My work covers editorials, lookbooks, sedcards, model portfolios and beauty photography. Depending on the purpose of the shoot, I work with a controlled studio setup or use an outdoor location where the surroundings become part of the image. I take time to understand what you need from the pictures before we start. A model portfolio needs a different approach from an editorial story or a lookbook.
For an editorial, I work with you to create a consistent visual idea across the series. For lookbooks, the clothing remains central, with clear images that allow details, silhouettes and combinations to be seen. A sedcard or model portfolio requires a useful range of portraits and looks, showing different sides of the person in front of the camera. Beauty photography can be more precise, with particular attention to skin, hair, makeup and light.
My studio is in Berlin-Lichtenberg, at Karl-Lade-Strasse 36. There is free parking and a changing room, which makes changing between outfits straightforward. If the images need more space, natural light or a particular environment, I also photograph outdoors in Berlin. We can discuss the location before the shoot and decide what fits the clothing and the intended visual style.
Before the shoot, we discuss the concept, clothing, looks, location and the type of images you need. I work in German, English and Bulgarian, so communication is straightforward. During the session, I give clear direction when needed while leaving room for natural movement and expression. Your finished pictures are ready within five working days.
A fashion shoot stands or falls on the preparation. Before the first frame we settle the things that cannot be changed afterwards: how many looks are planned, in what order they are shot, and how long a change takes. Who does hair and make-up, whether a stylist will be there, who supplies the clothes and who returns them after the day. For a lookbook there is one more question - how many pieces have to appear. The time follows from that, not the other way round.
On set I work with one lighting setup per look instead of rebuilding between every frame. It sounds unspectacular, but it saves exactly the hours that otherwise disappear between pictures. After the shoot you first get a selection to look through; the frames you approve are the ones that get edited.
What the pictures will be used for - webshop, advertisement, poster or social media - we agree beforehand and put in writing. That way both sides know where they stand, and nobody has to renegotiate half a year later.
Tell me about your shoot - I'll get back to you within 24 hours.
Request a shoot+49 157 528 899 87 · info@mlesemann.com